Mercedes vs BMW: 10 Ways Benz Beats Bimmer
If you have ever attended a gala, a fundraiser, or any other event that required you to dress your very best, then you were likely also told be on your very best behavior. Whether or not you were successful in your attempt to act as gentlemanly or as lady-like as possible doesn’t entirely matter. If your slip-up from the otherwise delicate evening included a violation of table manners, or something else seemingly innocuous, then it is unlikely that your gaffe was noticed beyond those immediately in your vicinity. If you verged farther away from social acceptability, then the opposite is more likely to be true. Regardless of what you may or may not have done to offend the easily offended, your actions would have probably gone unnoticed in any other situation.
But, a gala or black tie event calls for a certain level of decorum, much different than the level expected at a baseball game or inside of a bar and grill. The simple fact that you are dressed to the nines, and your plate of food is worth more than your cell phone, means that you are expected to behave accordingly. This situation can be compared to the luxury car segment – a small, and fiercely competitive one within the automotive arena. Much like the fabricated scenario we outlined above, luxury car brands are held to a higher standard than other manufacturers – even when it comes down to that fierce competition we mentioned.
Whether you go to your local Mercedes-Benz dealership, or to a showroom of a competing brand – one thing holds true: Luxury car buyers are some of the most loyal customers compared to any other area of commerce. And when one brand goes up against the other, the gloves come off and it doesn’t matter how much the plate may have cost, or how expensive the tux was – because all pleasantries are sure to fly right out the window.
Round One: Battle of the Luxury German Automakers
Mercedes-Benz is one of the three elite luxury car brands to come out of Germany. Alongside Audi and BMW, these three German manufacturers are regularly referred to as the “Big Three.” Because the combined total sales of Mercedes-Benz and BMW rivals that of the entire Chrysler group, we thought it would be best to see how these two compare in a head-to-head competition.
Mercedes-Benz has been around since 1926, and has managed to define the luxury automotive market throughout those past nine successful decades. The BMW brand has been around just as long as Mercedes-Benz, but started out manufacturing bicycles and pots and pans before it came around to designing its first automobile in 1930. In the 1980s, both of these luxury brands started to garner international attention and widespread popularity. Ever since, BMW and Mercedes-Benz have been in a grille-to-grille battle – competing to win the hearts of buyers in this premium market.
Round 2: Battle of the Brands – Proof that Benz Beats Bimmer
Whether or not a person owns a Mercedes-Benz or a BMW doesn’t matter. Choosing which brand to pledge your allegiance to often comes down to opinion and personal preference, neither of which are possible to measure. Rather than ask around the office, or take to social media to find out which brand is the right choice for your next car purchase, let’s take a look at some of the ways Mercedes-Benz poses itself as the leader in the luxury automotive market.
- A Personalized Touch of Luxury – One of the most striking ways in which Mercedes-Benz stands apart from BMW is the commitment to connecting drivers with their vehicles. Mercedes-Benz offers two smartphone apps to current owners, allowing them to have complete access to their vehicle from anywhere in the world. Mercedes me connects drivers to everything they need to know about their car, including easy access to support, service, and tips on how to live the Mercedes-Benz lifestyle. Thembrace® Connect application allows drivers to lock and unlock their vehicle, start it remotely, and even turn on headlights – all from their smartphone. No other brand offers an app so refined and exclusive, not even BMW.
- A Lifestyle Offering – When you purchase your Mercedes, you are not only buying a luxury car, but you are subscribing to a premium lifestyle. Mercedes-Benz may be primarily focused on the automotive industry, but don’t let that fool you – the brand is active in fashion, culture, sports, and events. Together, they comprise the Mercedes-Benz lifestyle that is exclusively experienced by owners of the iconic brand. BMW can offer luxury vehicles, but the premium lifestyle that Benz drivers experience is unmatched by BMW.
- Performance Worthy of the Track – The AMG® series from Mercedes-Benz is the most track-worthy car available from a luxury automotive brand. Designed to hit the track as soon as it leaves the showroom, the Mercedes-Benz AMG® lineup is capable of 577 horsepower, and 516 lb.-ft. of torque. With a quick 3.5-second acceleration from zero to sixty, the AMG® masterpiece is another way that Mercedes is staying ahead of it all.
Round 3: Battle for Your Business
As the old saying goes – once you go Benz, you never go back. Still holding true, drivers are becoming instantly hooked on all that Mercedes has to offer the moment they get behind the wheel. The feeling of power, luxury, and being accepted into a premium lifestyle is unmatched by any other automaker. Mercedes-Benz is a name that garners instant respect, admiration, and honor. Parking a brand-new Benz in your driveway will guarantee the security of your high-end reputation, and you will instantly become the envy of everyone else on the block.
Mercedes-Benz of Laguna Niguel offers a facility that is as luxurious and elite as the cars we sell. Our extensive inventory of brand new Mercedes-Benz vehicles means you don’t have to drive around Southern California in order to find the car you want, because it is right here on our showroom floor. Come in and see for yourself the difference you will feel when you test drive a Mercedes-Benz, and how Mercedes-Benz of Laguna Niguel can help get you into the luxury car of your dreams.